"Seeing type design solely as a problem-solving exercise is limiting, reducing type design to a response mechanism—a craft detached from its own history. When the idea of cultural progress is supplanted by technological progress, the more implicit motives of type design such as continuity or self-awareness are neglected. Solving a particular technological problem is only a short detour in history’s path. Solving all the technical problems would mean the end of type history, but this history can itself be the prime inspiration for new designs."
— Typotheque: History of History by Peter Biľak (via deepthinking)